SEO tactics in 2018
Your business needs first-page search engine exposure and website traffic in order to compete with the millions of web pages currently online. Search Engine Optimization or SEO is the overall title given to the strategic process of developing and publishing relevant content with the inherent characteristics of major search engines desire.
By the way, don’t get too comfortable, the major search engines are continually changing the algorithms they use to rank websites and or web content.
There are WAY too many people in internet marketing today that think “great content” is enough. Brian Dean
A few years ago many SEO strategies relied primarily on content volume, keyword density, and keyword frequency. In 2018 to rank well for your top value keywords besides on-page SEO you really need to implement quality link building, social media marketing, and content marketing tactics.
With a well-developed SEO marketing strategy, your overall cost for SEO should continually decrease over time compared to the amount of traffic and income it is producing.